LF Luis Figo eyewear protagonist at Mido 2025

The universe of LF Luis Figo expands with the first eyewear collection. A debut marked by style and elegance that saw the menswear brand as a protagonist in Milan at the world’s leading eyewear show Mido.

“Mido is an exceptional stage to present LF Luis Figo glasses. The fair is a unique opportunity to explore new synergies in the world of glasses, which today, more than ever, plays a central role in defining personal style. Glasses are beautiful and useful and help us face life at our best with class and personality,” comments Luis Figo, founder of LF.

Mido is the latest stop on a long journey studded with great successes that have made football legend Luis Figo a symbol of reinvention, determination and style. From the field to fashion, the Ballon d’Or champion now brings his signature to eyewear with a debut collection that combines functionality and character.

With a vintage aesthetic revisited in a contemporary key, LF Luis Figo eyewear is designed for authentic and unconventional men. The selection, previewed at the 2025 edition of Mido, includes optical and sunglass models that embody the brand’s DNA: bold, dynamic and independent. The glasses are characterized by strong lines, refined details and innovative materials, combining the timeless elegance of Made in Italy with a contemporary style.

“Mido is where new trends are born and confirms itself as the point of reference for inspiration in the world of style. Glasses are not just an accessory to complete the look, but represent a powerful and universal means to express one’s identity”, concludes Luis Figo.