LF Luis Figo honored at TAO Awards 2025: a new face of international menswear

The innovative fashion brand founded by iconic former footballer Luis Figo is carving out a distinct niche in the world of menswear with both style and authority. Launched in 2023, LF Luis Figo stands out for its strategic positioning, bold vision, and unmatched quality — all proudly Made in Italy. It successfully fuses traditional tailoring with contemporary trends.

During the prestigious Taomoda Week (15–19 July), the brand was honoured with the TAO Award 2025 – Special Press Award as the best fashion label within the renowned Pitti Uomo showcase. This accolade highlights LF Luis Figo’s ability to offer a consistent and distinctive take on menswear, catering to a cosmopolitan and sophisticated clientele. The award was presented at the gala evening on 19 July, officially marking the rise of a brand quickly becoming a key player in the men’s fashion scene.

Unveiled exclusively at Pitti Uomo, the SS26 collection showcases innovative silhouettes, cutting-edge design, and unmistakable style. Outerwear and outfits crafted from high-end fabrics — including jersey, cotton, denim, linen, blended wools, and cashmere — combine sartorial elegance with functional cuts, perfectly suited to both urban settings and leisure moments. With a colour palette designed for versatility, the collection makes a strong statement in refined urban casualwear.

The success of LF Luis Figo is built on a solid identity rooted in Made in Italy craftsmanship, combined with a global outlook and a well-structured distribution network. Following his illustrious football career, Figo has channelled his passion into fashion, launching an ambitious lifestyle project with global aspirations.

The TAO Award recognised not only LF Luis Figo’s ability to build a strong and recognisable brand, but also its natural fit among the most promising emerging players in today’s fashion landscape. A brand that is poised to redefine the future of international menswear.