The innovative fashion brand founded by iconic former footballer Luis Figo is carving out a distinct niche in the world of menswear with both style and authority. Launched in 2023, LF Luis Figo stands out for its strategic positioning, bold vision, and unmatched quality — all proudly Made in Italy. It successfully fuses traditional tailoring with contemporary trends.
During the prestigious Taomoda Week (15–19 July), the brand was honoured with the TAO Award 2025 – Special Press Award as the best fashion label within the renowned Pitti Uomo showcase. This accolade highlights LF Luis Figo’s ability to offer a consistent and distinctive take on menswear, catering to a cosmopolitan and sophisticated clientele. The award was presented at the gala evening on 19 July, officially marking the rise of a brand quickly becoming a key player in the men’s fashion scene.
Unveiled exclusively at Pitti Uomo, the SS26 collection showcases innovative silhouettes, cutting-edge design, and unmistakable style. Outerwear and outfits crafted from high-end fabrics — including jersey, cotton, denim, linen, blended wools, and cashmere — combine sartorial elegance with functional cuts, perfectly suited to both urban settings and leisure moments. With a colour palette designed for versatility, the collection makes a strong statement in refined urban casualwear.
The success of LF Luis Figo is built on a solid identity rooted in Made in Italy craftsmanship, combined with a global outlook and a well-structured distribution network. Following his illustrious football career, Figo has channelled his passion into fashion, launching an ambitious lifestyle project with global aspirations.
