UNIVERSAL COMPANY VALUES
Luís Figo’s values are the main pillars of the new brand, to be shared with the whole LF world.
Paying attention to values means creating a strong bond with our audience, finding a common identity.
A product may capture attention, gain popularity, and even set a trend, whether short-lived or lasting. Values, on the other hand, are built to stand the test of time, take root, and define a brand’s unique identity.
EXCELLENCE
Premium brands represent excellence, uniqueness, and a distinct identity.
Luís Figo, through his journey and career, embeds excellence into the very essence of the brand.
DYNAMIC LIFESTYLE
LF dresses a dynamic man, constantly on the move and in search of out-of-the-ordinary experiences. LF style explores the everyday in every detail, making it unique.
POSITIVE MENTAL ATTITUDE
Approaching life in a positive way enhances one’s potential and transforms it into pure talent. The energy needed to change for the better and constantly evolve.
WORK ETHIC
Luís Figo is famous for his uncompromising work ethic. A value that guarantees quality, values processes and people, develops talents. With a focus on the most important heritage, our planet.
FAMILY VALUES
Human values are essential to the brand. Roots and family are a priceless heritage, especially today: there can be many types of family, conventional or not, what matters is that they stay at the centre of our lives.