The Brand

On the southern bank of the Tagus River, the town observes Lisbon, which on the other side seems to open up to the embrace of the majestic Christ the King statue.

The capital is close but seems so far away, the destination of so many commuters who cross the river every day to write a new page of their existence.

Cova de la Piedade is a suburb of Almada; from here, the 12-year-old Luís, son of a merchant and a seamstress, spends his days running around wearing a pair of little football shoes, which will later lead him to become one of the greatest footballers ever.

He runs through the streets around his house, runs to catch the bus, to jump on the ferry to
Lisbon, to take his first steps while still very young on the football field, to take the bus again and not miss the last ferry home. The backpack tight between his fingers, without ever stopping.

Luís’ life has always been a race between deep feelings, determination and respect for
himself and others. A succession of victories, unforgettable games, accomplishments, great teams and many trophies won, among them the most prestigious: the Golden Ball in 2000, an award reserved for a very few.

An uncompromising story, in good times as in the most difficult ones. Because for everyone, teammates and fans, it is difficult to give up on someone who has proven to be not only an outstanding player, but first and foremost a hard worker and a loyal companion.

An attitude that goes beyond football. Over the years, Luís has also dedicated himself to charity projects, first becoming a Unicef Ambassador and then setting up the Figo Foundation for children in need, never forgetting those first steps taken so many years earlier in Almada. A desire to run that never left him, even after leaving the football fields.

His energy is now devoted to a business career as a UEFA ambassador and testimonial for several brands and initiatives. Luís is synonymous of style and elegance, a passion that comes from afar, an impulse for distinction and identity. Not only to wear, the dream is to create something that is unique.

Luís remembers well the skilful hands of his mother Maria at work on fabrics and yarns, her attention to detail, her natural talent as a seamstress capable of creating small treasures. The same experiences that Luís’s friend Gandolfo Albanese, also the son of a seamstress named Maria, had in Italy, and who turned this imprinting into a passion and

a profession in the fashion world. By sharing values and experience, Luís and Gandolfo give life to LF, a new chicwear brand made in Italy with a sartorial soul. Dedicated to the man who wants to fully and uncompromisingly live, strong instincts that characterise him in a balance between elegance and constant dynamism.

Without forgetting its own history, origins and the innate instinct to never stop.